In early 2017, I was tasked with updating several marketing pages across CreativeLive's website to reflect a refreshed brand identity. These are a few different looks at the company's new About and In Studio pages – some of the first key areas of contact for their audience, instructors, and investors.
Art Director & Lead Designer: Rachel Frankel / Brand Manager: Danielle Elliott / UX: Matt Queen
My visual strategy behind the About page was to successfully combine powerful imagery, minimalism, and clarity in messaging––three qualities I consider to be key attributes of the company brand. The page opens with a focus on our unique differentiator: our instructors and our mission statement.
Drilling down the page further, the mission expands into more of a thorough manifesto. I wanted to exemplify what we mean by "champion" by showing actual members of our community (students, instructors, and staff alike) in a grid structure, which is another visual tool often exercised across our brand's touch points. On the right, the history of the company is explored through a brief introduction as well as a playful illustrated timeline, including some key events that have taken place over the years.
CreativeLive's In Studio page is meant to be a hub for prospective or existing students who are interested in becoming a part of our in-studio audience. The page provides an up-to-date schedule of upcoming classes, availability to participate, and most importantly, the numerous reasons and benefits of physically participating in our community.
Lastly, CreativeLive's Our Instructors page highlights the impressive roster of industry experts that have taught on the company's platform. We chose to highlight a select few instructors for their compelling personal stories, paired with enthusiastic testimonials from students as proof points. The instructor highlights are followed by a working, searchable directory of instructors (all 650+ of them), created in collaboration with CreativeLive's product team and outside developers.