Rachel Frankel
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Tiny Oak Media

I had the privilege of working with Christie Goshe on a revamped logo for the launch of her new business. Christie and I worked together to find an identity that would represent her background, surroundings, and personality: independent filmmaker, photographer, small business owner, nature enthusiast, and devoted Oakland resident. This was a fun quest that took many twists and turns, shared below:

 
First rough iteration of the design, which ended up governing the final quite strongly.

First rough iteration of the design, which ended up governing the final quite strongly.

 
Second rough iteration of the design. I liked the idea of creating a frame around the name (similar to the way a lens is positioned on a camera), but we ultimately went in the prior direction.

Second rough iteration of the design. I liked the idea of creating a frame around the name (similar to the way a lens is positioned on a camera), but we ultimately went in the prior direction.

 
Hand-sketched version of the first iteration.

Hand-sketched version of the first iteration.

 
First go at the vector logo! While I really loved this one, we ultimately steered away from the interwoven leaves to allow for clear legibility at all sizes.

First go at the vector logo! While I really loved this one, we ultimately steered away from the interwoven leaves to allow for clear legibility at all sizes.

Take two. This inched closer to the mark for Christie, and we ultimately tweaked this one to get to our final result up top.

Take two. This inched closer to the mark for Christie, and we ultimately tweaked this one to get to our final result up top.

One extra version that I threw in for fun. There's something playful about the oak seed by itself (especially in an orange, ambiguous tint).

One extra version that I threw in for fun. There's something playful about the oak seed by itself (especially in an orange, ambiguous tint).